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A soft and contemporary visual identity for a women’s health supplement brand focused on natural care and wellness. The project included branding, UI design, and development of an e-commerce website built on WordPress.
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Total info
The visual direction was inspired by femininity, minimalism, and a calm editorial aesthetic. Using soft pastel tones, generous white space, and clean typography, we created a brand experience that feels delicate, modern, and trustworthy.
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The Challenge
The main goal was to avoid the overly “clinical” look common in the supplement industry and instead build an identity that feels warm, personal, and emotionally comfortable for the audience.
At the same time, the website needed to remain functional and easy to navigate while supporting e-commerce features and product presentation.
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Process
The project started with exploring references from skincare, wellness, and editorial fashion brands to define a light and elegant visual direction. After developing the identity system, we designed the e-commerce experience with a strong focus on clarity, calm visual rhythm, and product presentation.
The final result combines feminine aesthetics with modern usability, creating a clean and emotionally engaging wellness brand.
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“Hiring a reliable contractor online can be overwhelming. We turned complexity into a clear, guided experience.”
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Maryna Dobrovolska, project designer
Our Role
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