The project started with researching visual references from vintage seafood markets, retro American diners, and modern editorial design. The main goal was to find a balance between nostalgic aesthetics and a clean contemporary presentation.

After defining the visual direction, we developed the core identity system — typography, color palette, compositions, and photography style. From there, the branding was extended into digital and physical touchpoints, including the landing page UI, menu layouts, packaging, and merchandise. Throughout the process, special attention was given to consistency, atmosphere, and the emotional perception of the brand.