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A comprehensive branding refresh and website redesign for a long-standing Brooklyn neighborhood wine and spirits store, focused on modernizing the visual identity and building a highly cohesive digital presence while preserving its local heritage.
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Total info
Our redesign strategy focused on bridging Flatbush history with modern digital standards. We structured the brand architecture around a three-tier logo application and deployed a streamlined customer experience, transitioning from purely offline local loyalty to an integrated omnichannel neighborhood destination.
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Branding & Print Assets
To express the tactile, honest, and high-quality character of the store, we focused on physical touchpoints with robust letterpress printing, heavily textured paper stocks, and high-contrast stamp motifs.
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From employee apparel to premium shipping crates and labels, the visual identity translates seamlessly to robust physical applications that emphasize natural textures.
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Responsive Website Design
We crafted a high-fidelity desktop website that serves as a virtual tour of Flatbush storefront, making it simple to explore recommendations, view store hours, and get neighborhood delivery. Ensuring seamless on-the-go utility for pedestrian traffic. Flatbush residents can quickly lookup hours, instantly call the shop, or trigger map navigation with one tap.
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The Result
The project successfully established a unified brand identity spanning Garry’s physical shop assets and modern web presence. The Flatbush store retains its warm neighborhood credibility while appealing confidently to Brooklyn’s evolving demographic.
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"DesignExperts helped us transition into the digital era without losing an ounce of the Flatbush soul we spent thirty years building."
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— GARRY, FOUNDER & PROPRIETOR
Our Role
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